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Great selling is invisible. Influence occurs at a level just below the buyer's awareness. That's important because today's buyer is savvy and all too familiar with traditional selling techniques. However, a few simple words-the right words-can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer. Some people, for example, want to hear about the money they'll save, while others respond to t...
By Dan Seidman
Paperback: 208 pages
Publisher: AMACOM; 1 edition (April 11, 2012)
Language: English
ISBN-10: 0814417264
ISBN-13: 978-0814417263
Product Dimensions: 6 x 0.5 x 9 inches
Amazon Rank: 259816
Format: PDF ePub djvu ebook
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