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This study covers the world outlook for food advertising across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project...
By Philip M. Parker
Paperback: 186 pages
Publisher: ICON Group International, Inc (December 5, 2006)
Language: English
ISBN-10: 0497798182
ISBN-13: 978-0497798185
Product Dimensions: 7 x 0.4 x 9 inches
Format: PDF Text djvu book
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