Brand success can be managedWhat distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field:New res...
By Jesko Perrey
Hardcover: 330 pages
Publisher: Wiley-VCH; 3 edition (April 27, 2015)
Product Dimensions: 7 x 1 x 9.6 inches
Amazon Rank: 1741768
Format: PDF ePub TXT book
Excellent book on Marketing and how it really works. Love the diagrams!!!
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