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Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. GLOBAL MARKETING offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Third Edition fea...
By Kate Gillespie
Hardcover: 608 pages
Publisher: Cengage Learning; 3 edition (February 2, 2010)
Language: English
ISBN-10: 1439039437
ISBN-13: 978-1439039434
Product Dimensions: 8.2 x 1 x 10 inches
Amazon Rank: 936476
Format: PDF ePub TXT ebook
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