Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in m...
By Joseph F. Hair Jr.
Paperback: 432 pages
Publisher: McGraw-Hill Education; 3 edition (September 4, 2012)
Product Dimensions: 8 x 0.7 x 10 inches
Amazon Rank: 399199
Format: PDF ePub TXT ebook
The only reason why I purchased this book was for a class in college. I was grateful that I did buy this book because there is a lot of useful information in it regarding marketing research and strategies.
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