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Computers and Technology eCommerce: Formulation of Strategy PDF ISBN-10 0130198447, ISBN-13 978-0130198440
 eCommerce: Formulation of Strategy PDF ePub book

eCommerce: Formulation of Strategy

*Build a balanced, integrated strategy for eCommerce leadership! *Brand, technology, service, market, development strategies, and beyond *A boardroom guide to the latest trends in eCommerce technology *Based on research at more than 40 leading eCommerce organizations The senior executives guide to e-strategy formulation, development, and execution In this book, global eCommerce expert Dr. Robert Plant cuts through the technobabble to present the ...

By Robert Plant
Paperback: 368 pages
Publisher: Prentice Hall; 1 edition (July 8, 2000)
Language: English
ISBN-10: 0130198447
ISBN-13: 978-0130198440
Product Dimensions: 6.9 x 0.9 x 9.1 inches
Amazon Rank: 3943159
Format: PDF ePub TXT ebook

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This book is very informative on starting an ECommerce site. I especially like the instruction it gives on PLANNING the website and strategy beforehand. The book also discusses the important elements of creating a website, one being Top Management

*Build a balanced, integrated strategy for eCommerce leadership! *Brand, technology, service, market, development strategies, and beyond *A boardroom guide to the latest trends in eCommerce technology *Based on research at more than 40 leading eCommerce organizations The senior executives guide to e-strategy formulation, development, and execution In this book, global eCommerce expert Dr. Robert Plant cuts through the technobabble to present the ...
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