This textbook introduces the key concepts, methods and issues within advertising and promotion for students taking courses on the subject at universities and colleges.It offers first-hand examples gathered from leading international advertising agencies and brand campaigns, and it is told from the perspective of the agency to give a fun and creative insider view which helps the reader to think beyond the client position and understand what it mig...
By Chris Hackley
Hardcover: 360 pages
Publisher: SAGE Publications Ltd; Third edition (December 12, 2014)
Product Dimensions: 7.4 x 1 x 9.2 inches
Amazon Rank: 9359300
Format: PDF ePub djvu book
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